In Business Buying, the Difference Between a Buyer's Desired State

question 30

True/False

In business buying, the difference between a buyer's desired state and his or her actual state is referred to as the requirements differential.

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Definitions:

Passionate

Showing or caused by strong feelings or a strong belief.

Aggression

A range of behaviors that can result in both physical and psychological harm to oneself, others, or objects in the environment.

Instinctive

Relating to or denoting behaviors that are innate and automatic, performed without being based on prior experience or external cues.

Learning

An ongoing process that involves gaining and modifying information, beliefs, and skills through experience, instruction, or practice.