Which of the Following Is an Example of an Unobtrusive

question 3

Multiple Choice

Which of the following is an example of an unobtrusive measure of anti-gay prejudice?

• A) Length of a conversation between a participant and a person wearing a "Gay and Proud" button
• B) Scores on an attitudes toward homosexuality scale
• C) People's responses to a request to list characteristics they associate with lesbians
• D) None of the above is an example of unobtrusive measures

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Definitions:

Opinion Leader

An individual or organization that has the ability to influence the attitudes or behaviors of others, typically within a specific community or market segment.

Influencer

An influencer is an individual who has the power to affect purchase decisions of others because of their authority, knowledge, position, or relationship with their audience.

Spouse-dominant Decision Making

A decision-making process within families where one spouse predominantly influences the buying decisions over the other.

Purchase Decisions

The process consumers go through when selecting, purchasing, and using products or services.