When Combining the Two Categories of Questions, If a Salesperson's

question 36

Multiple Choice

When combining the two categories of questions, if a salesperson's strategic objective is to follow up previously elicited statements, and the amount and specificity of information desired is discussion and interpretation, which type of questions will be used?

• A) integrative questions designed to be probing in nature
• B) dichotomous or multiple-choice questions designed to be evaluative in nature
• C) closed-end questions designed to be tactical in nature
• D) open-end questions designed to be reactive in nature

---

Definitions:

UPC Codes

Universal Product Codes are unique 12-digit numbers used to identify retail products globally, facilitating the tracking and sale of products in stores.

Quantitative Research

A research method focused on gathering and analyzing numerical data to identify patterns, behaviors, or trends.

Scanner Data

A type of syndicated external secondary data used in quantitative research that is obtained from scanner readings of UPC codes at check-out counters.

Articulate Experiences

means to express or convey one's personal or shared experiences in a clear and effective manner.