What Is a Need-Activated Drive to Search for and Acquire

question 17

Multiple Choice

What is a need-activated drive to search for and acquire a solution to resolve a need or problem?

• A) customer value proposition
• B) sales call objective
• C) buying motive
• D) purchase criteria

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Definitions:

Complex Adaptive

Systems that are able to adapt and evolve in response to changes in the environment.

Contingency Approaches

Management theories suggesting that the best way to handle any situation depends on the specifics of the environment and circumstances.

Normative Theories

Theories that provide guidelines or frameworks for understanding how media should operate in society based on ethical values and principles.

Laissez-faire Leadership

A leadership style where the leader takes a hands-off approach, allowing team members to make decisions and solve problems on their own.