What Is the Term for the Added Value or Favourable

question 45

Multiple Choice

What is the term for the added value or favourable outcome derived from features of the product or service the seller offers?

• A) the customer value proposition
• B) advantages
• C) benefits
• D) buying motives

---

Definitions:

Qualitative Factors

Qualitative factors are non-numeric variables or considerations that affect decision-making, such as company reputation or customer satisfaction.

Buying

The process of acquiring goods or services, typically for business operations or personal use.

Employee Morale

The overall satisfaction, outlook, and feelings of well-being that an employee experiences at their workplace.

By-products

Secondary products that are produced incidentally in the process of manufacturing the main product, often with economic value and varying applications.