When Planning a Sales Presentation, Which of the Following Is

question 14

Multiple Choice

When planning a sales presentation, which of the following is the crucial thing for a salesperson to do?

• A) list all the features and benefits of his or her product
• B) identify the major competitive advantages of his or her product
• C) write a script to guide the sales encounter
• D) remember to focus on customer needs and how the customer defines value

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Definitions:

Emotional Labour

The process of managing feelings and expressions to fulfill the emotional requirements of a job.

Waiters

Service professionals who take orders, serve food and beverages, and attend to guests' needs in dining establishments.

Bank Tellers

Individuals who work in a bank and are responsible for handling customer transactions, such as deposits, withdrawals, and money transfers.

Emotions

Complex psychological states involving an individual's subjective experience, physiological response, and behavioral or expressive reaction.