When Available, What Kind of Statistics Carries the Highest Credibility

question 100

Multiple Choice

When available, what kind of statistics carries the highest credibility as statistical proof providers?

• A) statistics from authoritative, third-party sources
• B) statistics from internal research
• C) statistics from the sales force
• D) statistics from an advertising agency

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Definitions:

Correlational Research

A type of research methodology that examines the relationship between two or more variables to determine if they are connected or correlated in some way.

Correlation Coefficients

A statistical measure that indicates the extent to which two variables fluctuate together. A value closer to 1 or -1 indicates a stronger relationship.

Magnitude

A measure of the size, amount, or extent of something.

Direction of Relationship

The pattern or trend that describes how two variables are associated with each other in a correlational study, indicating whether they move together in the same or opposite directions.