Examlex
In benefit selling, what is the term for the combination of a specific feature and its meaningful benefit statement?
Scientific Method
A method of procedure consisting of systematic observation, measurement, experiment, and the formulation, testing, and modification of hypotheses.
Systematic Way
A method based on a deliberate plan of action or procedure that follows a logical sequence or structure.
Paradigm
A set of assumptions, theories, and perspectives that makes up a way of understanding social reality.
Thomas Kuhn
A philosopher of science best known for his theory on scientific revolutions and the concept of "paradigm shifts" in scientific thought and development.
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