According to the Textbook, Which of the Following Best Summarizes

question 57

Multiple Choice

According to the textbook, which of the following best summarizes what a salesperson should do when preparing and using printed materials and visual sales aids?

• A) Keep printed materials and visuals simple, use graphics and charts rather than tables of numbers, follow a consistent format,
• B) Read the presentation directly from the visual to help the buyer better understand the information that is being communicated.
• C) Put as much information in them as possible, as the printed materials will be left behind to continue selling.
• D) Always use full colour for visual materials, as most people find black and white uninteresting and difficult to read.