Howie Has a Testimonial from a Highly Respected Customer That

question 6

Multiple Choice

Howie has a testimonial from a highly respected customer that counters the rumour that Howie's company does not have a strong research and development department. With which of the following types of objection-handling methods is Howie most likely to use the testimonial?

• A) indirect denial
• B) questioning or assessing
• C) translation or boomerang
• D) compensation

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Definitions:

Closing

The final step in executing a real estate transaction or sale where ownership is transferred from seller to buyer, or in sales, the process of concluding a sale or sealing a deal.

Personal Selling Process

A direct method of selling in which sales representatives personally meet with potential customers to present products or services, aiming to engage and convert them into buyers.

Six Stages

Refers to a structured process or framework divided into six distinct phases, often used in project management or product development.

Sales Activities

Actions undertaken by sales staff, including prospecting, networking, negotiating, and closing deals, to generate revenue.