What Is the Name for a System That Links Buyers

question 30

Multiple Choice

What is the name for a system that links buyers and sellers into a rich communication network to establish and reinforce long-term, profitable relationships?

• A) a marketing intelligence system (MIS)
• B) an extranet database
• C) a management information system (MIS)
• D) a customer relationship management (CRM) system

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Definitions:

Benefit Selling

A sales technique focused on communicating the advantages and positive outcomes a customer will gain from purchasing a product or service.

FAB Selling

A sales strategy that highlights Features, Advantages, and Benefits of a product or service to persuade potential buyers.

Stimulus-Response

A concept in behaviorism that describes an automatic reaction to a specific stimulus.

Black Box

A system or device whose internal workings are not well understood by the user, focusing only on the input and output.