When Using a Two-Factor Analysis to Classify Accounts Based on Account

question 1

Multiple Choice

When using a two-factor analysis to classify accounts based on account opportunity and competitive position, which of the following types of accounts represent the most likely potential for new business?

• A) high opportunity and strong competitive position
• B) high opportunity and weak competitive position
• C) low opportunity and strong competitive position
• D) low opportunity and weak competitive position

---

Definitions:

Market Size

An estimate of the total demand for a product or service within a particular market.

R&D Costs

Expenses associated with the research and development activities of a company, typically aimed at developing new products or technologies.

Triangular Distribution

A probability distribution shaped like a triangle, which is used to model variables that have known minimum and maximum values and where the mode can be estimated.

NPV Forecast Chart

An NPV Forecast Chart predicts the Net Present Value over time, helping in assessing the profitability of investments.