In 2013, What Was the Biggest Challenge Confronting Internet Presence

question 13

Essay

In 2013, what was the biggest challenge confronting Internet presence, and why?

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Definitions:

Marketing Channel

The route or pathway through which goods and services travel from the producer to the consumer.

Economically Significant

Having a substantial impact or effect on the economy or financial markets, often influencing trends, policies, or decisions.

Referent Power

A form of influence where a person or group attracts others and builds loyalty based on charisma and personal traits.

Walmart

A multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.