A Microradio Movement Surfaced in the 1990s and Raised the Ire

question 12

Multiple Choice

A microradio movement surfaced in the 1990s and raised the ire of both broadcast regulators and the industry; these microstations are referred to as:

• A) LPFM
• B) HDFM
• C) MPX
• D) AOR

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Definitions:

T-account Close

A closing technique in sales where pros and cons are weighed against each other, similar to entries in a T-account, to assist in decision-making.

Continuous-agreement

An ongoing contract that renews automatically until explicitly terminated by one party.

Sales Presentations

Structured and often persuasive presentations aiming to convince potential buyers to purchase a product or service.

Compliment Close

A sales technique where the seller compliments the potential buyer in a genuine manner to create a positive end to a sales interaction, hoping to secure the sale.