In Which Stage of the Sales Management Process Does Developing

question 105

Multiple Choice

In which stage of the sales management process does developing plans for selling to individual customers or segments and integrating those plans with the firm's corporate, business, and marketing strategies take place?

• A) defining the strategic role of the selling function
• B) developing the salesforce
• C) directing the salesforce
• D) determining salesforce effectiveness and performance

---

Definitions:

Energy Use

Pertains to the consumption of energy sources by human societies to power industries, homes, transportation, and other aspects of modern life.

Net Primary Productivity

The rate at which plants and other photosynthetic organisms produce organic compounds in an ecosystem beyond what they use for respiration.

Human Overharvesting

The excessive harvesting of natural resources which leads to the depletion of those resources and a loss of biodiversity.

Top of Ocean Food Chains

Predators that occupy the highest trophic levels in marine ecosystems, controlling the population and health of the ecosystem indirectly.