What Is the Name for a System That Links Buyers

question 30

Multiple Choice

What is the name for a system that links buyers and sellers into a rich communication network to establish and reinforce long-term, profitable relationships?

• A) a marketing intelligence system (MIS)
• B) an extranet database
• C) a management information system (MIS)
• D) a customer relationship management (CRM) system

---

Definitions:

Fluctuated

To change or cause to change position constantly; to vary or oscillate unpredictably.

Big Five

A psychological framework that defines personality through five major traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Temperament

The aspects of an individual's personality that are believed to be biologically based and observable from a young age, such as mood, energy level, and emotional reactivity.

Extraversion

A personality trait characterized by outgoingness, sociability, and a high level of activity and enthusiasm.