According to the Textbook, What Is the First Step in the Sales

question 27

Multiple Choice

According to the textbook, what is the first step in the sales training process?

• A) set training objectives
• B) design sales training programs
• C) evaluate training alternatives
• D) assess sales training needs

---

Definitions:

Triple Bottom Line

An accounting framework that goes beyond the traditional measures of profit, return on investment, and shareholder value to include environmental and social dimensions.

Global Reporting Initiative

An international independent organization that helps businesses and governments worldwide understand and communicate their impact on issues such as climate change, human rights, and corruption.

Economic Indicators

Statistics and data points used to gauge the overall health of the economy, including measures like GDP, unemployment rates, and inflation.

Environmental Indicators

Metrics used to assess the state of the environment, including measures of air quality, water quality, biodiversity, and climate change impacts.