Which of the Following Statements Accurately Describe the Varying Mechanisms

question 24

Multiple Choice

Which of the following statements accurately describe the varying mechanisms of power? (Select all that apply.)

• A) Connection power is based on the perception that the influencer has access to powerful people or groups.
• B) Legitimate power is based on fear.
• C) Expert power results from expertise, special skill, or knowledge.
• D) Information power refers to skill in making rational appeals.
• E) Referent power is based on admiration for a person.

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Definitions:

Electrical Stimulation

A therapeutic or analysis technique involving the application of electrical impulses to nerves or muscles.

EEG

Electroencephalography, a noninvasive method to record electrical activity of the brain via electrodes placed on the scalp.

Motivational Research

A type of marketing research that attempts to understand consumers' underlying emotions and attitudes that drive purchasing behaviors.

Chemical Stimulation

The use of chemical agents to activate or inhibit specific physiological responses in living organisms.