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Which assumption is the basis for the authors' study?
Innovative Products
Products that introduce new features, functions, or designs that differ significantly from previous products and may offer new benefits to the consumer.
Larger Firms
Companies or enterprises that are significant in size, often having a large number of employees, operations, and market influence compared to smaller businesses.
Smaller Firms
Companies with a relatively small number of employees, market share, or revenue, often characterized by more flexible operations.
Horizontal Merger
A business consolidation that occurs between firms operating in the same industry or sector.
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