Compare and Contrast the Ideal Customer at the Toy Warehouse

Question

Examlex · Accepted Answer

The Answer is The Toy Warehouse's ideal customer was a middle-class White mother. They sought to create a fun atmosphere and all advertising was directed at middle-class families. The "child" imagined by the Toy Warehouse's corporate office was thus middle-class and college-bound, from a traditional family where the mother did not work for pay but did all the shopping. Children were expected to have their own ideas about what they want. The ideal customer at Diamond toys was a member of the bourgeoisie in need of professional consultation on his or her purchases. Children were much less central to the marketing agenda. Although they were the intended consumers of most of the merchandise, they were treated more as pampered and coddled pets than as willing and engaged buyers.

Compare and Contrast the Ideal Customer at the Toy Warehouse

Definitions: