SMS Communication

question 11

Multiple Choice

SMS communication

• A) enables large amounts of information to be easily downloaded
• B) is useful for marketing special offers
• C) is not suitable for most marketing communications
• D) Is likely to be ignored by recipients

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.