Fragmentation Refers to

question 10

Multiple Choice

Fragmentation refers to

• A) the limited amount of time people can spend on any one task
• B) the spread of potential audiences across a wide range of media channels
• C) the time between seeing a message and being able to respond to it
• D) the way in which people forget parts of advertising messages

---

Definitions:

Society

A structured community of people bound together by similar traditions, institutions, or nationality.

Long Term Goals

Objectives set to be achieved over an extended period, typically involving strategic planning for the future.

Time Limits

Restrictive periods within which a task must be started or completed, used to enhance efficiency and productivity.

Objective Thinking

A cognitive process that evaluates information and facts without letting personal feelings, biases, or prejudices influence the judgment.