Understanding the Media Habits of the Target Group Enables

question 3

Multiple Choice

Understanding the media habits of the target group enables

• A) prediction of what their future media habits will be
• B) who else has similar media habits
• C) who else will like the same type of messages
• D) precise targeting of messages

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Definitions:

Aggregate

A total or sum made from individual parts.

Blank Slate

The idea that individuals are born without built-in mental content and that all knowledge comes from experience or perception.

John Locke

A 17th-century English philosopher and political theorist, known for his work on liberalism and the theory of knowledge.

Well-Being

refers to a positive state that encompasses physical, social, and psychological health and happiness.