Consumers

question 1

Multiple Choice

Consumers

• A) rely on mass media for information
• B) no longer use mass media
• C) collate information from a variety of sources including media
• D) avoid technical details in all advertising

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Definitions:

Content Dimensions

The specific subjects or topics addressed in a communication message, as opposed to the relationship aspect of the message.

Interpersonal Communication

pertains to the exchange of information, emotions, and meanings between two or more people through verbal and nonverbal messages, essential for relationship building and maintenance.

Proactive Interference

Proactive interference occurs when older memories hinder the recall of newer memories.

List A

This term is too vague without context, typically referring to an enumerated collection of items or tasks; therefore, I'll say NO.