Which of These Are Likely to Be Low Involvement Purchases

question 8

Multiple Choice

Which of these are likely to be low involvement purchases?

• A) soft-drink
• B) fridge
• C) holiday
• D) television set
• E) house

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Definitions:

Personal Construct

Refers to the ways individuals uniquely perceive, interpret, and understand their world and experiences, according to George Kelly's personal construct theory.

Permeable Construct

Permeable Construct refers to a concept or theory that can be easily influenced or penetrated by external factors or ideas.

Personal Constructs

A theory proposed by George Kelly, articulating that individuals construct their own interpretations of the world and use these constructs to make sense of their experiences.

Personal Construct Theory

A psychological theory developed by George Kelly, suggesting that individuals interpret the world and construct their own models of reality through bipolar constructs.