A Campaign That Has Generated High Awareness but Has Not

question 9

Multiple Choice

A campaign that has generated high awareness but has not increased sales or marker share indicates

• A) more money needs to be invested
• B) the reason for awareness not leading to sales needs to be investigated
• C) competitors are outspending the campaign
• D) people do not like the product

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Definitions:

Parietal Peritoneum

is the part of the peritoneum that lines the abdominal wall, as opposed to the visceral peritoneum that covers abdominal organs.

Serous Membrane

A thin layer of tissue that lines certain internal cavities of the body, producing a serous fluid that reduces friction from muscle movements.

Visceral Pleura

The delicate serous membrane that covers the surface of each lung and dips into the fissures between the lobes.

Serous Membrane

A thin membrane that covers internal body cavities and secretes a fluid that reduces friction from muscle movement.