If Tracking Research Indicates That Sales Are Declining

question 10

Multiple Choice

If tracking research indicates that sales are declining

• A) the advertising is not working
• B) competitor's advertising is more effective
• C) further investigation of all parts of the marketing mix including competitor activity is needed
• D) there is nothing a marketer can do

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Definitions:

Confirmation Class

A type of communication that acknowledges the presence and value of an individual, supporting their self-esteem and fostering a positive interaction.

Intercultural Communication

Communication between or among people who have different cultural traditions.

Third Culture

Common ground established when people from separate cultures create a third, “new”, more comprehensive and inclusive culture.

Mindfulness

A mental state achieved by focusing one's awareness on the present moment, often used as a therapeutic technique.