Measuring the Effectiveness of Some Social Marketing Interventions

question 7

Multiple Choice

Measuring the effectiveness of some social marketing interventions

• A) cannot be done as there are no sales to measure
• B) may require interim measures as health improvements may take years to detect
• C) does not explain why an intervention is effective
• D) cannot identify whether parts of an intervention could be improved

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Definitions:

Contingency Decision

Decision-making that is undertaken to address unexpected events or emergencies, typically involving alternative plans or actions.

Emergency Plan

A set of procedures designed to take action and manage responses during emergencies, aiming to mitigate harm and ensure safety.

Nonprogrammed Decision

A decision made in response to situations that are unique, poorly defined and largely unstructured, and have important consequences for the organization.

Programmed Decision

A decision that is made using an established process or procedure, typically for routine and repetitive business issues.