Post Testing Is Aimed at

question 6

Multiple Choice

Post testing is aimed at

• A) measuring the outcome of a campaign in isolation
• B) using pre-test measures as a basis on which to measure changes that have occurred as a result of a campaign
• C) identifying what worked well in a campaign
• D) identifying what might have gone wrong during a campaign

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Definitions:

Civil Rights Act

A landmark piece of legislation in the United States that outlaws discrimination based on race, color, religion, sex, or national origin, initially passed in 1964 to enforce constitutional rights and eliminate discrimination.

Punitive Damages

Compensation awarded in a lawsuit as a punishment to the defendant for malicious, violent, oppressive, fraudulent, or reckless behavior, and to deter similar conduct in the future.

Consent Decree

A legal agreement approved by a judge, often used to settle lawsuits without the defendant admitting guilt but agreeing to do or stop doing certain actions.

Affirmative-Action Practices

Strategies and policies employed to promote opportunities for historically marginalized groups in areas such as employment and education.