Measuring the Effectiveness of Some Social Marketing Interventions

question 7

Multiple Choice

Measuring the effectiveness of some social marketing interventions

• A) cannot be done as there are no sales to measure
• B) may require interim measures as health improvements may take years to detect
• C) does not explain why an intervention is effective
• D) cannot identify whether parts of an intervention could be improved

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Definitions:

Propaganda

Information, often biased or misleading, used to promote a political cause or point of view.

Structural Unemployment

A type of unemployment resulting from industrial reorganization, typically due to technological change, rather than fluctuations in supply or demand.

Trade Restrictions

Measures imposed by governments to regulate or limit international trade for the purpose of protecting domestic industries.

Jobs and Income Argument

A perspective that emphasizes the creation of jobs and income generation as primary economic objectives.