Which of the Following Is Not a Clear IMC Objective

question 4

Multiple Choice

Which of the following is not a clear IMC objective?

• A) increase awareness of brand X by 20% over 20 months
• B) increase levels of trial of brand X by 5% over three months
• C) increase consumer positivity towards the brand relative to its rivals by 5% over three months
• D) increase brand recognition from 2% of the target audience to 10% in four months
• E) all of the above are clear IMC objectives

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Definitions:

Organizational Pay Policy

Guidelines and strategies an organization uses to determine how employees are compensated for their work.

Market Rate

The average or prevailing price for goods or services in a particular market, often used as a benchmark in setting wages or prices.

Lead Policy

A set of guidelines or principles defining how to take the initiative or precedence in a specific area or situation.

Performance-Based Pay

A compensation system where an employee's pay is directly linked to their performance outcomes or achievements.