Competitive Responses to Sales Promotions May

question 10

Multiple Choice

Competitive responses to sales promotions may

• A) create interest in a product category
• B) erode the effect of other sales promotions
• C) increase the price of all products in a category
• D) reduce the volume of sales in a category

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Definitions:

Conflict

A struggle or clash between opposing forces or parties, often arising from differing opinions, values, or interests.

Impulse

A sudden urge or desire to act or do something without premeditation.

Restraint

The act of limiting, controlling, or restricting someone's actions or behavior, either physically or through other means.

Unconscious

A part of the mind that contains thoughts, memories, and desires not currently in the realm of conscious awareness but influence behaviors and emotions.