If Advertisers Are Not Sure of Their Targets, They Will

question 10

Multiple Choice

If advertisers are not sure of their targets, they will

• A) use mass media
• B) develop ads that all age groups will like
• C) provide as many product details as possible
• D) struggle to design effective advertising

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Definitions:

Proportion Of Successes

A statistical measure that calculates the ratio of successes in a set of observations to the total number of observations.

Z Test

Utilized to check for differences in the means of two populations, this statistical test requires that variances are known and that there is a considerable sample size.

Group 1

Typically refers to the first group or category in a study or classification system.

Sample Survey

A method used to gather information and data from a subset of a population to make inferences about the whole population without examining every individual.