Hierarchy of Effects Models

question 3

Multiple Choice

Hierarchy of effects models

• A) are ineffective planning tools
• B) do not reflect the reality of marketing
• C) explain how advertising actually stimulates sales
• D) are only relevant for traditional media activity

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Definitions:

Neurons

Specialized cells transmitting nerve impulses; the basic building blocks of the nervous system.

Cortical Surface Area

The measure of the outer layer of the brain's cerebrum, indicative of brain size and function, often studied in neuroscience.

Frontal Cortex

The part of the brain located at the front of each cerebral hemisphere, responsible for executive functions such as decision making, problem solving, and controlling behavior.

Sensory Functions

The abilities related to receiving and processing sensory information, such as sight, hearing, touch, taste, and smell.