The Hierarchy of Effects Model Describes a Sequence of Events

question 8

Multiple Choice

The hierarchy of effects model describes a sequence of events

• A) within advertising
• B) triggered by advertising
• C) used to avoid advertising
• D) used to find interesting advertising

---

Definitions:

Market Research Process

The market research process involves systematically gathering, analyzing, and interpreting data about a market, including information about consumer needs, preferences, and behavior.

Kotler and Armstrong

Refer to authors Philip Kotler and Gary Armstrong, known for their contributions to marketing principles and textbooks.

Collecting Data

The process of gathering information from various sources for analysis in order to make informed decisions or understand trends.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including about the potential customers and competitors.