Hybrid Media

question 2

Multiple Choice

Hybrid media

• A) is only used by serious game players
• B) is an ineffective way of promoting products
• C) confuses entertainment and persuasion
• D) combines entertainment and persuasive messages

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Definitions:

Disjunctive Socialization

is a process in which new members of a group or organization have to acquire knowledge and skills that are significantly different from those of existing members.

Institutionalized Socialization

The process by which individuals are taught and trained to internalize and follow the norms, values, and behaviors considered appropriate within a given society or organization.

Disjunctive Tactics

Strategies or methods that involve choosing alternatives that are not naturally connected or are divergent in approach.

Career-enhancing Benefits

Advantages or perks offered by employment that contribute to the professional growth and career advancement of the employee.