Which Scenario Illustrates Implicit Priming of Behavior

question 36

Multiple Choice

Which scenario illustrates implicit priming of behavior?

• A) Observing the rate of yawning in participants when presented with words related to sleep (including dream and bed) versus words not related to sleep
• B) Observing whether participants choose an item of clothing based on its accessibility/position in their closet
• C) Comparing food sales at 9:00 am with those at to 5:00 pm at a fast food restaurant
• D) Measuring participants' positive/negative ratings of the phrase energy exploration compared with drilling for oil

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Definitions:

Click Paths

The sequence of hyperlinks one or more website visitors follow on a given site, a valuable insight into user behavior.

Navigate Website

The process of moving through and exploring the contents of a web page or a collection of web pages online.

Hits

In digital marketing, refers to the total number of requests made to a server for files, often used to measure website traffic but not indicative of unique visitor numbers.

Website Traffic

The amount of data sent and received by visitors to a website, often used as a measure of the site's popularity and effectiveness in engaging an audience.