What Is Perceptual Selectivity

question 10

Multiple Choice

What is perceptual selectivity ?

• A) mental filtering of messages
• B) perceived pickiness of consumers
• C) special selection of goods
• D) special selection of marketing communication tools
• E) selection of high Return on Investment (ROI) markets

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Definitions:

Accounting Costs

Expenses recognized in a company's financial statements or accounts, representing outlays related to its operations and maintenance.

Economic Profit

The difference between total revenue and total costs, including both explicit and implicit costs.

Economic Profit

The surplus remaining after deducting both the explicit and implicit costs from total revenues, representing the financial gain that exceeds the total cost of resources used.

Information Technology

The use of computers, storage, networking, and other physical devices, infrastructure, and processes to create, process, store, secure, and exchange all forms of electronic data.