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Weisleder & Waxman (2010) found that frequent frames were
Sales Presentations
A strategic dialogue or demonstration by a salesman aimed at persuading customers to buy a product or service.
Empathy and Kindness
The ability to understand and share the feelings of others combined with the quality of being friendly, generous, and considerate.
Buyer and Seller
The parties involved in the exchange of goods or services for payment, where the buyer purchases and the seller provides the product or service.
Trust
The belief that another will act as they are expected to act.
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