Unlike a Questionnaire, Question Order Is Not That Important When

question 72

True/False

Unlike a questionnaire, question order is not that important when writing an interview guide.

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Definitions:

Consumer Derives

The satisfaction or utility that a consumer obtains from the consumption of goods and services.

Total Utility

The complete fulfillment obtained from the consumption of a specific overall amount of a product or service.

Satisfaction

The feeling of fulfillment or contentment one derives from meeting a need or desire.

Marginal Utility

The added utility or pleasure derived by a consumer from consuming another unit of a good or service.