In a Focus Group the Moderator's Job Is To

question 1

Multiple Choice

In a focus group the moderator's job is to:

• A) Keep professional subject out of the group
• B) Encourage shy participants
• C) Record the interaction
• D) All of these

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Definitions:

Credibility Paradox

The concept that credibility can be both a prerequisite for and an outcome of effective communication, leading to a paradoxical situation where establishing credibility is both essential and challenging.

Knowledge Bias

The distortion or skewing of information due to the knowledge or beliefs one already holds.

Reporting Bias

A type of bias that occurs when the reporting of data or findings is influenced by the nature or outcomes of the research, leading to a distorted presentation of results.

Sock Puppeting

Refers to the act of creating a fake online identity to praise, defend, or create the illusion of support for oneself or one's company.