A Company Has One Salesforce Selling Office Equipment and Another

question 136

Multiple Choice

A company has one salesforce selling office equipment and another selling office supplies. They are organized according to geographic area and perform all selling activities to all types of accounts. They are considered to be

• A) market specialized.
• B) functionally specialized.
• C) strategic account specialized.
• D) product specialized.
• E) geographically specialized.

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Definitions:

Pessimistic

Characterized by a belief that the worst will happen or a general lack of hope for the future.

Sensation Seeking

The tendency to seek out varied, novel, complex, and intense experiences and the willingness to take physical, social, legal, and financial risks for the sake of such experiences.

Conformist Lifestyle

A way of living that closely follows the norms, values, and expectations of society, often at the expense of individuality.

Self-Efficacy

The belief in one's capabilities to organize and execute the courses of action required to manage prospective situations.