The Analytical Method for Allocating Selling Effort That Is the Easiest

question 127

Multiple Choice

The analytical method for allocating selling effort that is the easiest to develop and use is the

• A) multiple factor model.
• B) decision model.
• C) historical model.
• D) single factor model.
• E) portfolio model.

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Definitions:

Retailing Mix

The combination of factors that a retailer uses to satisfy customer needs and influence their purchase decisions, including product, price, place, promotion, people, process, and physical evidence.

Retail Communication

The various methods and channels used by retailers to connect, inform, and build relationships with customers.

Retail Positioning Matrix

A strategic tool used by retailers to analyze their market position relative to competitors based on factors such as price level and product assortment.

Depth Of Product Line

The store carries a large assortment of each product item.