The Allocation of Selling Effort Is One of the Most

question 156

True/False

The allocation of selling effort is one of the most important salesforce deployment decisions.

---

Definitions:

Environmental Forces

The uncontrollable forces that affect a marketing decision and consist of social, economic, technological, competitive, and regulatory forces.

Geographic Segmentation

Dividing a market into different geographical units like regions, states, cities, or neighborhoods to tailor marketing strategies accordingly.

City Size

The specific dimension or scale of an urban area, usually measured by its population or geographical area.

Marketing Action

Specific steps or initiatives undertaken by a company to promote its products or services to its target market.