Research Indicates That the Effectiveness of the Strategic Account Salesforce

question 22

True/False

Research indicates that the effectiveness of the strategic account salesforce depends upon, in part, the number of activities performed with the strategic account.

---

Definitions:

Opportunity Cost

The cost of forgoing the next best alternative when making a decision.

Alternative Uses

The various options available for the use of an asset, investment, or resource, often considered in decision-making processes.

Opportunity Cost

The cost of forgoing the next best alternative when making a decision, representing the benefits one misses out on when choosing one option over another.

Make-Or-Buy Decision

The decision-making process whereby a company evaluates the costs and benefits of manufacturing a product in-house versus purchasing it from an external supplier.