One of the Key Questions to Be Asked When Evaluating

question 73

Multiple Choice

One of the key questions to be asked when evaluating alternatives for training is

• A) Which method (or methods) and media are best suited for conducting the training?
• B) Which method will require the least amount of time away from active selling?
• C) Which method is the least expensive?
• D) Which media is the most attractive to upper-management levels?
• E) Which method requires the least amount of preplanning on the part of the sales manager?

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Definitions:

Product Variety

Refers to the assortment of different goods and services that a company offers to meet the varied preferences of consumers.

Monopolistically Competitive

Describes a market structure where many firms sell products that are similar but not identical, allowing them room for differentiation and some degree of price control.

Productive Efficiency

A situation where a firm or economy can no longer produce additional amounts of a good without lowering the production level of another product, utilizing resources in the best way possible.

Allocative Efficiency

A situation in which resources are distributed in a way that aligns with the preferences and needs of society, maximizing social welfare and utility.