If the Sales Organization Objective Is to Reduce Selling Costs

question 171

Multiple Choice

If the sales organization objective is to reduce selling costs and target profitable accounts, then the SBU objective is likely to be

• A) hold market share.
• B) build market share.
• C) develop market share.
• D) establish market share.
• E) harvest market share.

---

Definitions:

Financial Advantage

The benefit or edge gained by managing financial resources effectively, often leading to increased profits or reduced costs.

Fixed Expenses

Costs that do not change with the level of production or sales, such as rent, salaries, and insurance.

Beet Juice

A liquid extracted from beets, known for its nutritional benefits and potential use in food coloring and health drinks.

Refined Sugar

Sugar that has been processed to remove impurities and is typically found in a granulated form suitable for consumption.