For Most Marketing Communications Strategies, the Main Communication Tools Are

question 113

Multiple Choice

For most marketing communications strategies, the main communication tools are

• A) sales promotion or advertising.
• B) publicity or public relations.
• C) personal selling or sales promotion.
• D) advertising or personal selling.
• E) publicity or personal selling.

---

Definitions:

Repositioning

The strategy of changing the marketing mix or perception of a product or brand among consumers to target a new market or segment.

Market Modification

The process of altering market strategies, such as product features or marketing mix elements, to adapt to changing consumer demands or to enter new markets.

Product's Life Cycle

The stages through which a product goes from its introduction to the market, growth, maturity, and eventual decline.

Athletic Shoes

Footwear designed specifically for sports or other forms of physical exercise, offering varying levels of support, durability, and comfort.