The Generation of New Business for the Selling Firm Is

question 37

Multiple Choice

The generation of new business for the selling firm is associated with which type of salespeople?

• A) Order-takers and cold canvassers
• B) Order-getters and order-takers
• C) Pioneers and franchisers
• D) Order-getters and pioneers
• E) Missionaries and detail salespeople

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Definitions:

Conversion Rate

The percentage of visitors to a website or viewers of a marketing message who take a desired action, such as making a purchase.

Abandoned Shopping Carts

Occurs when online shoppers add items to their online shopping cart but exit without completing the purchase.

Humorous E-mail

An email sent with the intent to entertain the recipient, often used in marketing to engage customers in a light-hearted way.

Functional Risk

The possibility that a product or service will not perform as expected, leading to dissatisfaction or financial loss for the consumer.