Which of the Following Represents the Correct Sequence of Forecasting

question 12

Multiple Choice

Which of the following represents the correct sequence of forecasting using a "top-down" approach to forecasting?

• A) Forecast of general economic and business conditions for the country as a whole --> market potential for relevant industry --> sales potential for company as a percentage of industry sales --> company sales forecast --> sales managers' forecasts
• B) Forecast of general economic and business conditions for the country as a whole --> sales potential for company as a percentage of industry sales --> market potential for relevant industry --> company sales forecast --> sales managers' forecasts
• C) Market potential for relevant industry --> forecast of general economic and business conditions for the country as a whole --> --> sales potential for company as a percentage of industry sales --> company sales forecast --> sales managers' forecasts
• D) Forecast of general economic and business conditions for the country as a whole --> market potential for relevant industry --> company sales forecast --> sales potential for company as a percentage of industry sales --> sales managers' forecasts
• E) Forecast of general economic and business conditions for the country as a whole --> company sales forecast --> market potential for relevant industry --> sales potential for company as a percentage of industry sales --> sales managers' forecasts